Perpepuoall was founded in 1886. The firm handled financial and personal property management for wealthy Australians. In less than a century, the company rose to the top of the local market. The company acquired the oldest trans-Australian company, which was recognized as the most significant economic change in Australia’s financial history. Prior to 2011, this company ran 11 successful businesses, but their share value plummeted from $84 to $19 in early 2012. Within five years, the company’s profit was reduced by 75%. They had three managing directors in a year before Geoss Loyd was appointed as managing director. He launched the transformation project in 2015, and by firing ten of the eleven senior executives, he returned to the company’s traditional slogan, “Protecting Australia’s Wealth.” In addition, he reviewed previous investments and reduced the number of owned businesses from 11 to 3. Reducing the company’s size and eliminating the complicated administrations returned it to its former glory.
With his vision of becoming Australia’s most successful independent wealth management company, Loyd breathed new life into this financial services behemoth, transforming it from a dormant to a gleaming success.